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Should you allow conversational AI to talk with your customers?

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience Digital Transformation & Technology Features
Posted on September 15, 2022October 28, 2022

Organisations are using conversational AI to relieve the pressure on their contact centres while at the same time aiming to improve productivity and service levels. In the past, the performance …

Privacy in the age of personalisation

By John Yang   Posted in Customer Experience
Posted on September 12, 2022October 19, 2022

Personalisation today is everything, with most consumers expecting to be recognised and known over the course of each interaction and experience they have with a brand. This has been further …

What goes into building an outstanding CX Strategy?

By Nali Giliana   Posted in Customer Experience
Posted on September 2, 2022October 18, 2022

Exceptional CX is the foundation of business. This statement holds more merit now than ever due to the COVID-19 crisis. Almost overnight, consumers were pushed to change their daily routines, …

Why delighting your customers can be a dangerous trap!

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience Features
Posted on August 24, 2022October 4, 2022

It has become accepted wisdom in the CX community for brands to delight or ‘wow’ their customers. But the truth is, delighting your customers may not necessarily build loyalty or …

Overcoming the barriers to understanding the customer journey

By Mark Atterby   Posted in Customer Experience Customer Insights and Data
Posted on August 17, 2022September 30, 2022

Providing customers with a connected and frictionless experience requires a full understanding of the end-to-end customer journey. Where does it start, where does it end, and what happens along the …

Interview with human experience and design thinking guru Rod Netterfield

By Mark Atterby   Posted in Customer Experience Executive Profiles
Posted on August 3, 2022September 15, 2022

Rod has a fifteen plus year career working for a variety of mid-tier and large global organisations, designing, and implementing customer experience (CX) strategies. Recently, he co-founded Humind – a …

Customers expect a connected journey

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience Customer Insights and Data
Posted on July 27, 2022September 12, 2022

Customers use a variety of channels to interact with organisations to purchase the goods and services they want. They expect their experience when dealing with a brand to be seamless …

A new era of the contact centre as CX takes centre stage

By Kristen Pimpini   Posted in Contact Centre & Channels
Posted on July 21, 2022September 2, 2022

The last two years have handed many customer-facing organisations multiple curveballs in meeting expectations and providing a great customer experience (CX). But the ongoing misdirected outrage at the contact centre …

Using your “Employee Value Proposition” to recruit, engage & retain quality talent

By Sonja Ceri   Posted in Employee Experience People
Posted on July 5, 2022August 24, 2022

There is no doubt that the COVID-19 pandemic, which paused the world in 2020, is still affecting a lot of people. Apart from the adjustments that workers were forced to …

Hybrid work environments for CX teams are here to stay

By Mark Atterby   Posted in Contact Centre & Channels Employee Experience
Posted on June 22, 2022August 17, 2022

Spurred on by the need to work remotely during the pandemic, the growth in hybrid work environments is expected to be a continuing trend. But in terms of maintaining employee …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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