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Category: Features

The Employee Experience post COVID 19

By Mark Atterby   Posted in Customer Experience Features People
Posted on August 27, 2020October 6, 2020

Most Australian employees expect things to improve in their workplaces as a direct result of changes being made by employers and their response to the COVID-19 pandemic. They expect to …

Do you have what it takes to be a Chief Customer Officer?

By Mark Atterby   Posted in Customer Experience Features
Posted on April 19, 2020June 9, 2020
chief-customer-officer

In 2003 there were fewer than 30 CCOs in the world. By 2010 there were 450 executives worldwide with the title. Now there’s 10s of 1000s scattered across the globe …

Using CX Data to grow your business

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology Features
Posted on April 6, 2020May 18, 2020
CX Data

Research tells us that most companies who spend more time listening and responding to customer feedback grow faster than companies that don’t. However, drawing a line to connect actions based …

How useful are NPS, CES and CSAT scores in measuring CX success?

By Mark Atterby   Posted in Customer Experience Features
Posted on February 18, 2020March 18, 2020

As companies pour resources into CX projects and initiatives they want to know the success of their efforts. The use of NPS (Net Promoter Score), CES (Customer Effort Score) and …

3 Experience design principles that helped koala bushfire charity raise over $2 million

By Ayelet Mendel-Girin   Posted in Digital Transformation & Technology Features
Posted on February 6, 2020March 4, 2020

Port Macquarie Koala Hospital started its donation page after 350 koalas perished in the devastating bush fires in Australia. Initially, the hospital hoped to raise $25,000 to be spent on …

“Digital is not a thing, It is a way of doing things” – Renaud Frisé, Head of Digital Primo Foods / JBS

By Mark Atterby   Posted in Features People
Posted on February 2, 2020February 23, 2020

As Head of Digital at Primo Foods / JBS, Renaud Frisé fully embraces the need to accept the constantly changing nature of things.  Primo Foods is the largest producer of …

Creating frictionless experiences for your customers

By Scott Treller   Posted in Customer Experience Features
Posted on January 13, 2020February 2, 2020

We live in an age where experience dictates loyalty. Whether an experience is a good one or a bad one depends on the amount of friction involved with an interaction …

The top CX challenges for 2020

By Mark Atterby   Posted in Customer Experience Features
Posted on December 6, 2019January 25, 2020
cx challenges 2020

Customer experience has become a top priority for most organisations. Yet brands struggle to execute on their CX vision. Changing customer expectations and the impact of digital disruption are constantly …

Helping to build better lives with customer centricity – Australian Red Cross

By Mark Atterby   Posted in Customer Experience Features
Posted on September 9, 2019October 30, 2019
Katrina Harrison and her team at Australian Red Cross

In the last 2 years, Australian Red Cross has redefined itself by becoming a customer centric organisation. Katrina Harrison, their Head of Customer Experience, explains the journey the organisation has …

Letting the machines take control

By Mark Atterby   Posted in Digital Transformation & Technology Features
Posted on August 15, 2019September 23, 2019

The decisions being made by AI algorithms and machine learning are having an increasing impact on our lives, our jobs and our businesses. AI promises exciting possibilities for a wide …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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