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Category: Customer Experience

Customer experience (CX) is the heart of any successful business. In this category, you’ll find insightful articles packed with actionable strategies to transform your customer interactions. Discover how to leverage empathy, personalise your approach, and utilise technology effectively to create a seamless and delightful customer journey. Gain expert advice on building customer loyalty, reducing churn, and turning happy customers into brand advocates.

Unleash the power of exceptional customer service! Dive into articles exploring the latest trends, tips, and strategies to elevate your customer experience and build lasting brand loyalty.

Ultimately, investing in CX is an investment in the future of your business. It’s about building a foundation of trust, creating memorable experiences, and fostering a community of loyal customers who not only return but also champion your brand. By understanding and prioritising the customer experience, businesses can unlock sustainable growth, enhance brand reputation, and cultivate a competitive advantage that sets them apart.

The Omni-channel Experience: Strategy versus buzzword

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience
Posted on August 24, 2021September 14, 2021

An omni-channel experience is about providing a seamless experience across all service and communication channels. Regardless of how or when or how often a customer wants to interact with a …

How can SaaS vendors provide maximum value for their customers

By Kaveri Kalavath   Posted in Customer Experience
Posted on August 17, 2021September 14, 2021

New customer logos may be the lifeblood of top-line revenue growth and the focus of sales and marketing teams. But renewals have emerged in the last few years as a …

Is creating a great employee experience a waste of time and money?

By Rebecca Wilson   Posted in Customer Experience Employee Experience
Posted on August 10, 2021September 14, 2021
Customer Experience and Employee Experience

Organisations that understand the link between happy engaged employees and happy engaged customers will exceed in the experience economy. Yet Customer Experience (CX) and Employee Experience (EX) strategies are often …

Airlines and government information hotlines fail to meet the needs of up to one in three callers

By Alok Kulkarni   Posted in Contact Centre & Channels Customer Experience
Posted on July 31, 2021August 31, 2021

COVID-19 transformed the way we work across industries and the call centre environment is no exception. In fact, call centre agents became the critical front liners of many organisations. They …

How CX will help the travel and tourism industries recover from COVID

By Mark Atterby   Posted in Customer Experience
Posted on July 21, 2021August 31, 2021

The travel, hospitality and tourism industries have been hit hard by the COVID 19 pandemic. These industries are expected to rebound slowly as the world emerges from the crisis and …

Too much customer data not enough insights

By Elisa Adams   Posted in Customer Experience Customer Insights and Data
Posted on July 15, 2021August 24, 2021

Today we are very fortunate. Customer data and feedback is everywhere! There’re a gazillion tools to help you collect it, summarise it and report on it. What is lacking, however, …

Where does the customer journey end?

By CXFocus Editor   Posted in Contact Centre & Channels Customer Experience Sponsored
Posted on July 15, 2021July 28, 2021

From Telstra Enterprise. End-to-end customer experience is the journey a customer takes from their initial thoughts or considerations to the actual purchase of a product. But the journey doesn’t end …

Teaching the machine to serve our customers

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on June 30, 2021July 31, 2021
chatbots AI

In recent years the customer experience landscape has seen the emergence of chatbots, virtual digital assistants, and AI. By automating repetitive tasks these tools have saved costs, allowing humans to …

Why Australian organisations need more CCXPs (Certified Customer eXperience Professionals)

By Mark Atterby   Posted in Customer Experience People
Posted on June 23, 2021July 28, 2021
customer experience professional

In the wake of the COVID-19 pandemic businesses are increasingly prioritising customer experience over product and pricing as a means to differentiate their brand. As a result, customer experience skills …

Why have ‘customer success’ programs become so important

By Mark Atterby   Posted in Customer Experience Marketing & Brand Experience
Posted on June 15, 2021July 21, 2021

Ensuring your customers receive maximum value and enjoyment out of the products you sell them is a critical component of their overall experience with your brand. The term ‘Customer Success’ …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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