Boost profit, not averages – The new metrics defining contact centre success.

As contact centres become ever-more-essential business assets, the measures used to evaluate their performance need to evolve apace, write Customer Science CEO Todd Gorsuch and Crayon IQ founder Audrey William. Have recent years seen your organisation become ever more reliant on its contact centre to disseminate information, deal with all manner of customer interactions and …

Why cutbacks in the contact centre could cost you dear in 2026

Is reducing overheads and outgoings one of your aims for the upcoming year? For many Australian businesses, the answer is yes. Faced with challenging economic conditions, enterprises are searching for savings to help them maintain profitability and, indeed, stay afloat. This year has seen a spike in insolvencies, with rising costs, weak growth in demand …

How to transform your company’s contact centre into a blue chip asset

Contact centres are becoming the frontline of brand experience and key to delivering value to the organisation and their customers. Here’s how forward-thinking organisations are getting it right in transforming contact centres into strategic assets. In today’s times, Australian businesses are well and truly alive to the advantages a high functioning contact centre can confer. …