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Author: Sonja Ceri

Founder and Director of Four Drunk Parrots, an agency that focuses on ethical marketing & strategy. With a Masters in economics and a decade of agency experience, Sonja's interests go beyond textbook marketing theory. Sonja’s passion for the environment and social impact has led to her business through B Corp and Climate Neutral certification as well as being a member of 1% For the Planet.

Using your “Employee Value Proposition” to recruit, engage & retain quality talent

By Sonja Ceri   Posted in Employee Experience People
Posted on July 5, 2022August 24, 2022

There is no doubt that the COVID-19 pandemic, which paused the world in 2020, is still affecting a lot of people. Apart from the adjustments that workers were forced to …

Creating compelling brand experiences through ethical marketing

By Sonja Ceri   Posted in Marketing & Brand Experience
Posted on June 14, 2022July 27, 2022

COVID-19 has accelerated the rise of the ‘conscious consumer’ — a person who spends money with a brand that supports their values. These consumers are making brands more aware of …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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