Author: Jay Sanderson

Senior Product Marketing Manager, Australia, Progress. Based in Australia, Jay Sanderson is a seasoned digital strategist and practitioner with a passion for helping businesses achieve growth. At Progress, he is responsible for product marketing for the leading digital experience platform, Progress Sitefinity DX. Prior to joining Progress in early 2020, Jay worked for companies such as Sitecore, Bendigo Bank, AT&T, Telstra, and Thomson Reuters.

Setting up successful digital experience strategies for an AI-driven 2024

By Jay Sanderson   Posted in Artificial Intelligence - AI Digital Transformation & Technology
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digital experience strategies

2023 has been a busy year for AI. From the continual release of ChatGPT features, to more companies and marketers now actively pursuing and investing in Generative AI projects and process augmentation, what we have seen so far is only the beginning of a much broader transformation that will impact brands, marketers, and consumers in …

5 Digital experience trends for Australian marketers to watch in 2023

By Jay Sanderson   Posted in Digital Transformation & Technology Marketing & Brand Experience
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I have an obsession with the digital experience space, both at a global level as well as what’s happening in my own backyard. One thing that has become absolutely clear in the past couple of years  is that regardless of organisation size or industry, marketing and the digital function within have become key value drivers …