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Author: Ginger Conlon

An award-winning editorial leader who has covered CX and marketing for the majority of her career, Ginger Conlon is currently thought leadership director at Genesys and co-host of its Tech Talks in 20 podcast and CX Green Room livestream show. Additionally, she serves on EDF’s Digital Advisory Council. In her prior roles as chief editor of 1to1 Media, CRM magazine, and Direct Marketing News, she set the editorial vision and strategy, which led to increased readership, engagement, and revenue. Ginger was a founding board member of CXPA and selected as the 2023 CXStars awards’ #1 CX industry influencer by CX Magazine.

The role of AI in transforming the employee experience

By Ginger Conlon   Posted in Artificial Intelligence - AI Employee Experience
Posted on November 27, 2024January 10, 2025

Artificial intelligence (AI) is increasingly redefining how organisations shape the employee experience (EX). For customer service and support teams in particular, AI presents opportunities to simplify processes, enhance coaching and …

Put personalisation at the heart of customer experience

By Ginger Conlon   Posted in Contact Centre & Channels Customer Experience Customer Insights and Data
Posted on May 27, 2023August 7, 2023

In today’s experience economy, consumers want more personalisation in their interactions with brands. Organisations that provide it will see a direct impact on their business performance. About 80% of consumers worldwide …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

Latest Posts

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  • Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI May 29, 2025
  • How to transform your company’s contact centre into a blue chip asset May 26, 2025
  • The subscription economy is booming, but so are customer expectations May 22, 2025
  • The silent revolution: Why indirect feedback is a new goldmine May 20, 2025
  • Leveraging AI for customer support triage – Interview with Tom Powers from Catapult May 16, 2025
  • Is digital bullying silently sabotaging your employee experience? May 13, 2025
  • Will RCS outpace SMS as Australia’s top communication tool? May 8, 2025
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