Author: Andi Mastrosavas

Andi is an experienced leader and ethical technologist, specialised in product management practices, transforming organisations, and scaling high performance teams. At Pladia, Andi combines strategic foresight with operational agility, to deliver value to customers and market-leading products. Agnostic to industry, spanning media and entertainment, telecommunications, agriculture, retail and e-commerce, consumer electronics, and culture and tourism. She spent 10 years in California at various startups, scale-ups, and inside of Fortune 1s’ corporate innovation arm.

Blending physical and digital experiences

By Andi Mastrosavas   Posted in Customer Experience
Posted on

For organisations catering to the general public with on-site experiences in cultural institutions, shopping precincts, and other tourist attractions, integrating the physical and digital is becoming essential as customer needs and expectations evolve. An acceleration of digital adoption The pandemic accelerated the shift from physical offline experiences towards digital-first interactions. Retail saw an increase in …