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Author: Mark Atterby

Mark Atterby has 18 years media, publishing and content marketing experience.

Retailers utilise IoT to create highly personalised CX

By Mark Atterby   Posted in Uncategorized
Posted on February 12, 2019February 12, 2019

A new report from Boston Retail Group in the US claims that retail customers want highly personalised experiences whether that’s online, via their mobile phone or in the physical outlet. …

Are your CX initiatives failing?

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on January 22, 2019January 22, 2019

Research from Forrester shows that most CX initiatives were stalled in 2018. The outlook for 2019 maybe worse. Organisations are faltering in terms of improving CX quality. Forrester predicts in …

Essential Energy powers up its commitment to customers

By Mark Atterby   Posted in Customer Experience People
Posted on January 15, 2019

Essential Energy is one of Australia’s largest electricity distribution networks, supplying power to 95 per cent of New South Wales (NSW) and parts of Southern Queensland. In the past, it …

The Never Ending Quest for Talent

By Mark Atterby   Posted in Features People
Posted on December 11, 2018December 11, 2018

You might have the right CX strategy, the right products and services, the right technology and infrastructure yet without the right people your future will be uncertain at best. Organisations …

Making matches in cyber heaven

By Mark Atterby   Posted in Disrupt the Disrupters
Posted on November 15, 2018November 22, 2018

Matchboard is an innovative online platform that connects businesses with the most appropriate suppliers for their needs. Reducing the need to undertake extensive research and evaluation of numerous tenders and …

BAU vs Innovation: The biggest CX challenge

By Mark Atterby   Posted in Customer Experience
Posted on November 6, 2018

Most enterprises understand what they need to do in terms of CX and their digital strategy. They appreciate the need to be agile, innovative, and to engage employees as well …

Australian startup unlocks the value of online volunteering

By Mark Atterby   Posted in Customer Experience Disrupt the Disrupters
Posted on October 25, 2018October 25, 2018

Vollie is an online volunteering platform, allowing not-for-profits and charities to connect with qualified professionals and students for skills based volunteering. Founded in 2016 and launched in 2017, Vollie has …

Who wants to be a Chief Customer Officer?

By Mark Atterby   Posted in Customer Experience People
Posted on October 18, 2018

Chief Customer Officers (or roles with similar titles and responsibilities) are being appointed in ever increasing numbers to boards across Australia and overseas. This reflects the increased effort and importance …

Why SEO can harm your customer experience!

By Mark Atterby   Posted in Digital Transformation & Technology Marketing & Brand Experience
Posted on September 26, 2018September 26, 2018

In the pursuit of Google rankings the customer experience is often neglected. Most people are aware that certain SEO practices will do more harm than good. However, even legitimate SEO …

Creating a seamless employee experience

By Mark Atterby   Posted in People
Posted on September 19, 2018

Employees and management, from their experiences as consumers, are expecting greater service and easy access to information within their organisation. It’s about viewing the HR department as a service provider …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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