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Author: Mark Atterby

Mark Atterby has 18 years media, publishing and content marketing experience.

Boosting customer loyalty through personalised banking experiences

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on August 31, 2021October 21, 2021

Personalisation has become an important aspect of creating a great customer experience. Customers now expect seamless personalised experiences when dealing with their bank and if they aren’t satisfied with their …

The Omni-channel Experience: Strategy versus buzzword

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience
Posted on August 24, 2021September 14, 2021

An omni-channel experience is about providing a seamless experience across all service and communication channels. Regardless of how or when or how often a customer wants to interact with a …

How CX will help the travel and tourism industries recover from COVID

By Mark Atterby   Posted in Customer Experience
Posted on July 21, 2021August 31, 2021

The travel, hospitality and tourism industries have been hit hard by the COVID 19 pandemic. These industries are expected to rebound slowly as the world emerges from the crisis and …

Teaching the machine to serve our customers

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on June 30, 2021July 31, 2021
chatbots AI

In recent years the customer experience landscape has seen the emergence of chatbots, virtual digital assistants, and AI. By automating repetitive tasks these tools have saved costs, allowing humans to …

Why Australian organisations need more CCXPs (Certified Customer eXperience Professionals)

By Mark Atterby   Posted in Customer Experience People
Posted on June 23, 2021July 28, 2021
customer experience professional

In the wake of the COVID-19 pandemic businesses are increasingly prioritising customer experience over product and pricing as a means to differentiate their brand. As a result, customer experience skills …

Why have ‘customer success’ programs become so important

By Mark Atterby   Posted in Customer Experience Marketing & Brand Experience
Posted on June 15, 2021July 21, 2021

Ensuring your customers receive maximum value and enjoyment out of the products you sell them is a critical component of their overall experience with your brand. The term ‘Customer Success’ …

We’re targeting you – personalisation vs segmentation

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology
Posted on June 8, 2021July 15, 2021

Personalisation is one of the most important aspects of creating a great great customer experience. Today’s customers expect a personalised experience when dealing with brands. Highly personalised customer experiences driven by data …

Why you need a ‘Customer Centric’ culture to succeed at customer experience

By Mark Atterby   Posted in Customer Experience Features
Posted on May 25, 2021June 30, 2021

The ability of a business to deliver an exceptional experience to customers is dependent on one thing – it’s culture. Successful CX requires a culture that puts the customer at …

John Holland gets onboard with Customer Experience (CX)

By Mark Atterby   Posted in Customer Experience Executive Profiles
Posted on May 13, 2021June 16, 2021

With $5 billion in annual revenue, John Holland builds and operates transport infrastructure across Australia, including Sydney Metro and Melbourne Metro trains. Director of Customer Experience Yvette Mihelic, explains how …

Gumtree helping customers succeed in the second-hand economy during COVID

By Mark Atterby   Posted in Customer Experience Disrupt the Disrupters
Posted on April 28, 2021June 9, 2021

Gumtree helps local buyers and sellers to connect and exchange goods and services across Australia. When COVID struck Gumtree had to make drastic changes to its operating model and how …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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