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Author: Mark Atterby

Mark Atterby has 18 years media, publishing and content marketing experience.

Interview with human experience and design thinking guru Rod Netterfield

By Mark Atterby   Posted in Customer Experience Executive Profiles
Posted on August 3, 2022September 15, 2022

Rod has a fifteen plus year career working for a variety of mid-tier and large global organisations, designing, and implementing customer experience (CX) strategies. Recently, he co-founded Humind – a …

Customers expect a connected journey

By Mark Atterby   Posted in Contact Centre & Channels Customer Experience Customer Insights and Data
Posted on July 27, 2022September 12, 2022

Customers use a variety of channels to interact with organisations to purchase the goods and services they want. They expect their experience when dealing with a brand to be seamless …

Hybrid work environments for CX teams are here to stay

By Mark Atterby   Posted in Contact Centre & Channels Employee Experience
Posted on June 22, 2022August 17, 2022

Spurred on by the need to work remotely during the pandemic, the growth in hybrid work environments is expected to be a continuing trend. But in terms of maintaining employee …

Is every CX challenge a behavioural problem?

By Mark Atterby   Posted in Customer Experience Features
Posted on June 7, 2022July 21, 2022

There’s a tendency to frame CX problems or digital transformation challenges in strictly technical terms. Organisations have thrown vast amounts of money at technology to solve a problem. Most, if …

Don’t confuse digital-first customer experience with digital-only

By Mark Atterby   Posted in Customer Experience Digital Transformation & Technology Features
Posted on April 21, 2022June 22, 2022

As a result of the pandemic, we have seen customers dramatically shift to online channels. These days most customer journeys start online even if they may finish via a physical …

Why Employee Experience is the #1 priority in 2022

By Mark Atterby   Posted in Employee Experience
Posted on April 7, 2022June 22, 2022
employee experience

The pandemic has elevated the importance of having engaged and loyal employees. In fact, employee experience (EX) is touted as a top priority by most CX leaders and their organisations …

They Want it Now – The Future of CX

By Mark Atterby   Posted in Customer Experience
Posted on March 30, 2022June 14, 2022

The #1 trend in CX for 2022, according to recent research by Freshworks, is the need for businesses to adopt a digital-first mindset. Mark Atterby (MA), Editor of CXFocus talks …

Your CX priorities in 2022 – are they on the money?

By Mark Atterby   Posted in Customer Experience
Posted on March 8, 2022May 11, 2022

Over the last couple of months various industry pundits, analysts, and vendors have published their lists of CX Trends for 2022 and beyond. A quick search on Google will display …

Interview with contact centre executive and industry leader: Fiona Keough, CEO at Auscontact Association

By Mark Atterby   Posted in Contact Centre & Channels Executive Profiles
Posted on February 23, 2022April 21, 2022

For many organisations, their contact centre operations and the people who work in them were at the frontline of supporting customers during the COVID-19 crisis. Customer demands on communication channels …

Are broken brand promises costing you customers?

By Mark Atterby   Posted in Customer Experience
Posted on February 18, 2022April 7, 2022

If branding is about making promises and setting expectations, customer experience is about keeping them. Unfortunately, according to a recent study by Qualtrics, many Australian brands are failing to live …

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CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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