2025 saw a campaign that had some in the Australian marketing fraternity all a-flutter. Bank West is betting on a new platform in market. “Just Enough Bank”. In straight positioning terms, it does appear to tick a few boxes. If we assume there’s good market diagnostics informing the strategy, and we have no reason not …
It seems a week can’t go by without people losing their marbles over some new thing: abstract, techy, quasi-predictive, and always, always hyperbolic. Well, here we go again. The LinkedIn bros are hyperventilating about how our personal bots will be shopping for our new car, speaker-system, gumboots, and tampons. “The old commerce world is dead!”, …
One of my sons is heading toward to the end of his teen years. He’s sailing through it like an OG. Assured. Confident. Way too adult in some ways, but I’m proud of him. Unlike his old man at the same age, he’s comfortable in his skin, knows who he is. But that’s not the …
