Marketing & Brand Experience

A strong marketing strategy and a positive brand experience are crucial for attracting and retaining customers. By focusing on creating a positive and consistent brand experience, businesses can build strong customer relationships, increase brand loyalty, and drive sustainable growth. It’s crucial to remember that brand experience is an ongoing effort that requires continuous monitoring, evaluation, and improvement

How Anytime Fitness is redefining member experience

Anytime Fitness’s vision for “one million healthier lives” guides their innovative marketing, retention strategies, and unwavering focus on empowering individuals through mind, body…

AI revolutionises marketing and behavioural analytics, but education remains key

The landscape of marketing analytics has undergone a dramatic transformation in the past two to three years, driven primarily by the surge in artificial intelligence. What was once a complex…

From first-time to forever – Turning seasonal buyers into loyal fans

Peak season offers retailers an opportunity to not only increase sales but also cultivate lasting customer relationships. Balancing the need for short-term sales while building long-term loyalty is a…