Customer Experience

Customer experience (CX) is the heart of any successful business. In this category, you’ll find insightful articles packed with actionable strategies to transform your customer interactions. Discover how to leverage empathy, personalise your approach, and utilise technology effectively to create a seamless and delightful customer journey. Gain expert advice on building customer loyalty, reducing churn, and turning happy customers into brand advocates.

Is CX in existential crisis? Why 2026 will be an Inflection Point

Customer Experience is not just facing a challenge, but an existential crisis, according to Riccardo…

Better identity management for superior, repeatable CX

Are online sales on the up in your business? If the answer is yes, you’re on trend. In 2025…

How AI is reshaping the patient experience in Australia?

The future of healthcare in Australia promises a patient journey and experience defined by seamless…

How the Qualtrics-PG Forsta merger will reshape the VoC market

The recent acquisition involving Qualtrics and PG Forsta (which had previously acquired InMoment)…

CX Retreat 2025 – customer focus takes centre stage

The CX Retreat 2025, hosted by Ashton Media, convened top customer experience leaders for two days…

Strategic escape. Actionable solutions. What to expect at the CX Retreat 2025

Returning to the beautiful Mornington Peninsula in 2025, the CX Retreat is not your standard…

AI’s CX promise vs. Australian reality – The report every CX leader needs to read

New research highlights a growing gap between the promise of artificial intelligence (AI) in…

Qualtrics $6.75B deal to buy Press Ganey will reshape CX landscape

In one of the largest deals in the customer experience (CX) software sector, Qualtrics has announced…