In today’s customer-centric landscape, the quality of your Customer Experience (CX) initiatives can be the ultimate differentiator. Organisations are pouring resources into personalisation, predictive analytics, and seamless omnichannel journeys, all ...
Nearly half of surveyed mobile industry professionalsalready use RCS, the successor to traditional SMS. Among them, a significant majority (60%) report RCS having an ‘overwhelmingly positive’ impact on their customer ...