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Signature moments that generate value – Interview with Lachlan Davidson from Bupa
  • CX Predictions 2026
  • Nov 28, 2025
Creating student-first experiences: CSU’s Journey to proactive, empathetic support
  • Digital Transformation & Technology
  • Nov 27, 2025
Why Zendesk predicts contextual intelligence to be the new CX Standard – Interview with Kellie Hackney
  • CX Predictions 2026
  • Nov 26, 2025
Ready Maestro! Genesys unveils its strategy for an orchestrated future
  • Artificial Intelligence - AI
  • Nov 20, 2025
Is CX in existential crisis? Why 2026 will be an Inflection Point
  • Customer Experience
  • Nov 17, 2025

Predictions 2026

Signature moments that generate value – Interview with Lachlan Davidson from Bupa Signature moments that generate value – Interview with Lachlan Davidson from Bupa
  • CX Predictions 2026
  • Nov 28, 2025
Why Zendesk predicts contextual intelligence to be the new CX Standard – Interview with Kellie Hackney Why Zendesk predicts contextual intelligence to be the new CX Standard – Interview with Kellie Hackney
  • CX Predictions 2026
  • Nov 26, 2025

Executive Profiles and Interviews

The five-year CX strategy that elevated JAX to industry leader The five-year CX strategy that elevated JAX to industry leader
  • Executive Profiles
  • Oct 21, 2025
From safety to strategy: How Yarra Valley Water is redefining CX From safety to strategy: How Yarra Valley Water is redefining CX
  • Customer Experience
  • Customer Insights and Data
  • Employee Experience
  • Executive Profiles
  • Oct 03, 2025

Marketing

How Anytime Fitness is redefining member experience How Anytime Fitness is redefining member experience
  • Customer Experience
  • Executive Profiles
  • Marketing & Brand Experience
  • Movers & Shakers
  • Jul 08, 2025
AI revolutionises marketing and behavioural analytics, but education remains key AI revolutionises marketing and behavioural analytics, but education remains key
  • Artificial Intelligence - AI
  • Customer Insights and Data
  • Marketing & Brand Experience
  • Apr 02, 2025

Customer Experience

Is CX in existential crisis? Why 2026 will be an Inflection Point Is CX in existential crisis? Why 2026 will be an Inflection Point
  • Customer Experience
  • Nov 17, 2025
Better identity management for superior, repeatable CX Better identity management for superior, repeatable CX
  • Customer Experience
  • Nov 10, 2025

Digital

Creating student-first experiences: CSU’s Journey to proactive, empathetic support Creating student-first experiences: CSU’s Journey to proactive, empathetic support
  • Digital Transformation & Technology
  • Nov 27, 2025
Optimising digital experiences to fuel growth Optimising digital experiences to fuel growth
  • Digital Transformation & Technology
  • Oct 28, 2025

Latest News

Poor CX costs Australian businesses $66 billion in lost sales

November 27, 2025
Poor customer experiences are costing Australian businesses up to $66 billion (AUD*) in lost sales as consumers reduce their spending following negative interactions, according to new analysis from the Qualtrics XM Institute. This finding is released as Australians prepare for a record-breaking spend of $6.8 billion** over the Black Friday and Cyber Monday weekend alone. ...

RingCentral launches AI receptionist (AIR) in Australia

November 25, 2025
RingCentra has announced that its AI Receptionist™ (AIR) is now available in Australia. An always-on AI phone agent, RingCentral AIR™ uses generative AI to automatically answer customer questions and transfer callers to the right place. This enables businesses to never miss a call or opportunity, capture leads, and provide a better customer experience. The launch ...

Upcoming Events

Unlock the Future of Marketing at the 18th CMO Summit 2026!

25-02-26
Double Bay, Sydney
Conference

CX Retreat 2026

08-10-26
Cape Schanck,Victoria
Conference

Customer 360 Symposium 2026

31-03-26
Hunter Valley, NSW
Conference

Contact Centre Symposium

12-05-26
Hunter Valley
Conference

CXFocus Magazine

CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.
  • Editorial schedule and features list

Latest Posts

  • Signature moments that generate value – Interview with Lachlan Davidson from Bupa November 28, 2025
  • Creating student-first experiences: CSU’s Journey to proactive, empathetic support November 27, 2025
  • Why Zendesk predicts contextual intelligence to be the new CX Standard – Interview with Kellie Hackney November 26, 2025
  • Ready Maestro! Genesys unveils its strategy for an orchestrated future November 20, 2025
  • Is CX in existential crisis? Why 2026 will be an Inflection Point November 17, 2025
  • Voice AI: The future of the contact centre is not automation — it is true conversation November 12, 2025
  • Better identity management for superior, repeatable CX November 10, 2025
  • AI needs empathy and strategy, not just ROI November 7, 2025
  • How AI is reshaping the patient experience in Australia? November 6, 2025
  • Boosting employee experience in contact centres is the key to success October 31, 2025
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