SugarCRM has announced the appointment of Maksim Ovsyannikov as Chief Product Officer to lead SugarCRM’s global product strategy, vision and execution. Ovsyannikov joins the company with a proven track record of leadership in product strategy at high-growth Silicon Valley enterprise software firms. His appointment is expected to significantly influence Sugar’s product roadmap, with a strong ...

At its K:BOS event, Klaviyo announced the general release of its Customer Agent and introduced its new Marketing Agent. These two agents position Klaviyo as an AI-first B2C CRM designed to integrate data, marketing, service, and analytics on one platform. This is presented as an effort to offer a competitive advantage to consumer brands and ...