Skip to content
Sunday, 15th June 2025
  • Receive CXFocus every fortnight
  • Sponsorship
  • Contact Us
  • Home
  • Content Hubs
    • Executive Profiles
    • Customer Experience
    • Customer Insights and Data
    • Employee Experience
    • Artificial Intelligence – AI
    • Contact Centre & Channels
    • Marketing & Brand Experience
    • Digital Transformation & Technology
    • CX Awards
  • CX Events
  • Our Partners
    • CX Network
    • CXPA
      • CCXP Certification
      • CXPA Awards
      • CX Day
      • CCXP Training
        • Customer Centric Culture Certification
        • Customer Experience Excellence Course
  • Vendor & Supplier Gallery – Who’s who in Customer Experience (CX)

Author: Mark Atterby

Mark Atterby has 18 years media, publishing and content marketing experience.

Forsta and InMoment merger: A new powerhouse in the VoC marketplace

By Mark Atterby   Posted in Customer Experience Customer Insights and Data
Posted on June 5, 2025June 5, 2025

The recent acquisition of InMoment by Press Ganey Forsta marks a significant shake-up in the Voice of the Customer (VoC) marketplace. This merger brings together two prominent players, creating a …

Inside KFC’s global journey to actionable experience management insights

By Mark Atterby   Posted in Customer Experience Customer Insights and Data
Posted on June 3, 2025June 3, 2025

In the fiercely competitive quick-service restaurant industry, customer experience (CX) and employee experience (EX) are no longer distinct – they’re two sides of the same coin. For a global giant …

Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Experience Customer Insights and Data
Posted on May 29, 2025May 29, 2025

Qualtrics aims to transform how organisations understand and act on customer and employee feedback with its launch of “Experience Agents.”  Unveiled at Qualtrics X4 in Sydney, this innovation uses agentic …

The silent revolution: Why indirect feedback is a new goldmine

By Mark Atterby   Posted in Artificial Intelligence - AI Customer Insights and Data
Posted on May 20, 2025June 5, 2025

For years, organisations have actively sought customer opinions through surveys and feedback forms, directly asking for their thoughts and experiences. While this direct approach still holds value, a silent revolution …

Leveraging AI for customer support triage – Interview with Tom Powers from Catapult

By Mark Atterby   Posted in Customer Experience Executive Profiles
Posted on May 16, 2025June 3, 2025

At Zendesk Relate 25, Mark Atterby, CXFocus editor, interviewed Tom Powers VP of Operations at Catapult Sports. Powers explains the evolution of Catapult and its commitment to delivering world-class service …

Is digital bullying silently sabotaging your employee experience?

By Mark Atterby   Posted in Employee Experience
Posted on May 13, 2025May 29, 2025

The shift to digital workplaces promised enhanced connectivity and flexibility, but a darker side is emerging that many organisations are failing to confront – digital bullying. As teams increasingly rely …

Not your typical CX Startup: Local Measure’s frontline-first approach

By Mark Atterby   Posted in Contact Centre & Channels
Posted on April 27, 2025May 20, 2025

In a crowded landscape of customer experience (CX) solutions, Local Measure carved a unique path, one that began not in the traditional contact centre but on the bustling front lines …

AI across generations – Insights to shape better service experiences

By Mark Atterby   Posted in Artificial Intelligence - AI
Posted on April 21, 2025May 16, 2025

Artificial intelligence is no longer a futuristic fantasy, it’s an increasingly pervasive reality shaping how businesses interact with their customers. However, the integration of AI into service delivery isn’t a …

Australia’s leadership lag –  a call for urgent action

By Mark Atterby   Posted in Features People
Posted on April 16, 2025May 8, 2025

Australia’s leadership capabilities are facing a critical challenge, struggling to keep pace with evolving best practices and the demands of a future-ready workforce. This lag, according to Nicole Mathers, a …

Building meaningful connections: Moving beyond transactional relationships

By Mark Atterby   Posted in Customer Experience Employee Experience
Posted on April 8, 2025April 27, 2025

In a world increasingly driven by efficiency and quantifiable outcomes, the subtle art of building meaningful connections often takes a backseat to transactional interactions. Yet, the human desire for genuine …

  • 1
  • 2
  • 3
  • ›
  • »

Advertisers

CX Focus Magazine

CX Focus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers. By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

Latest Posts

  • How to tackle contact centre team turnover with AI adoption June 11, 2025
  • Forsta and InMoment merger: A new powerhouse in the VoC marketplace June 5, 2025
  • Inside KFC’s global journey to actionable experience management insights June 3, 2025
  • Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI May 29, 2025
  • How to transform your company’s contact centre into a blue chip asset May 26, 2025
  • The subscription economy is booming, but so are customer expectations May 22, 2025
  • The silent revolution: Why indirect feedback is a new goldmine May 20, 2025
  • Leveraging AI for customer support triage – Interview with Tom Powers from Catapult May 16, 2025
  • Is digital bullying silently sabotaging your employee experience? May 13, 2025
  • Will RCS outpace SMS as Australia’s top communication tool? May 8, 2025
Theme by WPFig