SugarCRM has announced the appointment of Maksim Ovsyannikov as Chief Product Officer to lead SugarCRM’s global product strategy, vision and execution.
Ovsyannikov joins the company with a proven track record of leadership in product strategy at high-growth Silicon Valley enterprise software firms.
His appointment is expected to significantly influence Sugar’s product roadmap, with a strong focus on integrating artificial intelligence (AI). This strategic shift aims to enhance core capabilities such as revenue intelligence and seller experience, which are critical for maximising value for Sugar’s customer base.
An enterprise product leader with over 25 years of experience building some of the world’s leading business productivity solutions across supply chain management, HR, Service Management, Salesforce Automation, Marketing Automation and Customer Success, Ovsyannikov served in leadership roles at ADP, Saba, Zendesk, Salesforce, Grovo and most recently as Executive Vice President of Product and Design at Gainsight.
“Today’s sales technology is missing the mark in helping sellers sell,” said Ovsyannikov. “For too long, CRM has focused on logging activities and not on guiding sales teams towards productivity and wins. Sugar is leading the charge to put the most meaningful and advanced AI revenue intelligence and seller experience tools into the hands of sales teams to achieve precision selling.”
“Leading product teams at some of the biggest names in enterprise software, Maksim has built solutions that have transformed sales, HR, marketing, customer success and service,” said SugarCRM CEO David Roberts. “Now, as Chief Product Officer at SugarCRM, he’s bringing that perspective to one of the most complex and misunderstood categories in tech: CRM. His proven leadership will accelerate our innovation agenda, giving businesses precision selling to drive the clarity, consistency and confidence needed to grow revenues.”