Digital experience software firm Sitecore has released its DX Vision 24 Report, highlighting a significant disparity between the vision for digital experiences and current realities. A staggering 73% of marketing leaders admit their organizations are falling short in delivering exceptional digital experiences.
The report, based on surveys of over 600 marketing leaders in the US, UK, and Australia, identifies key challenges and opportunities for improving digital experiences. While 44% of brands consider themselves “progressive” in DX maturity, only 14% deem their organizations as “visionary.”
Digital Transformation and Technology as Key Drivers Nearly half of the marketers surveyed (49%) cited digital transformation as the primary catalyst for their DX programs. Technology upgrades emerged as a top priority for the next 12 months, with 29% of marketing leaders aiming to improve their tech infrastructure. Additionally, 23% identified the need for a more cohesive cross-organisational digital experience strategy.
AI: A Critical Tool but Underutilized Artificial intelligence (AI) is seen as crucial for delivering exceptional DX experiences, with 80% of marketing leaders recognizing its importance. However, only 27% of companies have fully integrated AI into their digital experience workflows.
Kathie Johnson, CMO at Sitecore, commented: “Our research underscores the complexities involved in creating and delivering outstanding digital experiences. While many marketing leaders understand the strategic and technological foundations required, they often struggle to find the right balance. The DX Vision 24 Report highlights key areas where marketers can focus their efforts to achieve excellence in the coming year.”