Oracle has introduced a number of updates to its customer intelligence platform, Oracle Unity. The updates are designed to help predict and personalise customer interactions, eliminate customer blind spots, as well as enhancing compliance and time-to-value.
“We take managing customer data extremely seriously at Oracle and are focused on delivering innovations that help marketers eliminate all the costly and complex integration challenges that typically come with gaining a complete and actionable view of the customer,” said Rob Tarkoff, executive vice president and general manager, Oracle Cloud CX and Data Cloud. “With Unity we are uniquely placed to address this challenge for marketers. Unity not only brings all data together to create a single view of the customer, but unlike other CDPs, it is also integrated with a complete suite of business applications. This means marketers can quickly and easily act upon customer data insights to deliver highly personalized marketing programs.”