home Customer Experience, Digital Freshworks integrates conversational AI into CX and CRM solutions

Freshworks integrates conversational AI into CX and CRM solutions

Freshworks have announced an infusion of artificial intelligence (AI) across its modern, easy-to-use customer experience solutions.

The collection of updates across the Freshworks portfolio of products is designed to make work easier, more productive and more delightful, with automation that is easy to use and fast to implement through AI that is natively built-in to Freshchat™, Freshdesk™, Freshsales™ and Freshmarketer™. Product updates include AI-powered support features to help agents improve response times, and embedded AI to help sales and marketers increase productivity and win more business.

According to Aberdeen Strategy & Research, real-time AI helps organisations maximise agent performance, create happy customers and reduce costs — with organisations using AI capabilities achieving a 3.5 times greater increase in customer satisfaction rates. 

Conversational AI can also impact the bottom line. According to Gartner, Inc., by 2026, conversational artificial intelligence (AI) deployments within contact centres will reduce agent labour costs by $80 billion. Beyond targeting reductions in labour costs, it can also help organisations better serve customers.1

Leave a Reply