Creating a disruptive culture – Part Two

Essential to creating a disruptive culture is to promote and cultivate independent thinkers. Companies that thrive in times of radical disruption drastically reinvent themselves by: Clearly seeing the changing environment Openly discussing the implications of disruption Embracing (inventing and adopting) new ideas Employing new blood (and listening to them and all stakeholders) Not falling victim …

Creating a disruptive culture – Part One

Charles Darwin told us: It is not the strongest of the species that survive nor the most intelligent, but the one most responsive to change. In today’s business environment the one most responsive to change is the one who creates the change. Since 2000 50%+ of F500 companies have disappeared, these include; Kodak, Nokia, Lehman …

Social media allows you to be proactive with customers

Social media listening is a popular practice for companies to understand more about their brand and its position in the marketplace. Its true value, however, is about understanding customers and what they value. It’s learning how to be proactive and interactive with your customers, rather than reactive. Traditional marketing vs social media marketing Using social …