Innovation is useless. Unless it creates value.
![](https://www.cxfocus.com.au/wp-content/uploads/2018/10/innovation-pic-267x167.jpg)
Innovation and developing disruptive strategies dominate business discussions these days. The reason ‘why’ is clear. The ‘how-to’ is not. Indeed, it’s risky business getting it wrong. Rather than creating value for customers through innovation, many organisations end up playing a repetitive game of ‘me to’ with competitors that leads nowhere. Innovation means change. It’s about …