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Author: Damian Kernahan

Damian Kernahan is Australia's leading expert on service design, customer experience management and service innovation, believing that branding is the promise you make; customer experience is the promise you keep.

How to overcome ‘Shiny iPad Syndrome’

By Damian Kernahan   Posted in Customer Experience People
Posted on December 3, 2018

Don’t spend $2million on a new app without knowing what your customer truly wants. Far from a new app, what customers want are for organisations to fulfill the promises they made when they signed up, which may be something as simple as answering the phone in less than 5 minutes. Customer Experience (CX), User Experience (UX), …

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