What every leader needs to know about cyber security – Part II

This article was originally published on managingcx,com. Cyber security affects nearly every touchpoint in a customer’s journey. For example, customers may unwittingly share sensitive information by filling out a form in a phishing email disguised as a marketing email, or click on a malicious pop-up on your organizations’ website. Some SunTrust Bank customers, for example, …

What every leader needs to know about cyber security

Cyber security initiatives are an excellent opportunity for CX teams to deliver even more secure, trusted and enjoyable customer experiences.  Greg Bell, the U.S. leader at KPMG Cyber, explains, “In too many industries, information security is still seen as a technology risk to be minimised instead of a business issue to be optimised.” Cyber security involves …